Create Landing Pages Without Coding Knowledge! How to Get Web Design Projects Using AI Tools like ‘Relume’

Introduction: The New Wave in Web Production and Landing Page Creation

The world of web production has undergone dramatic changes in recent years. While specialized coding knowledge was once essential, the barrier to entry has been significantly lowered by advancements in AI technology and the proliferation of no-code tools. Particularly in the creation of landing pages (LPs) optimized for conversions, AI enables individuals with absolutely no coding knowledge to produce high-quality LPs in a short period and earn income as a side hustle. This article provides a comprehensive guide on how to acquire web production projects and succeed in LP creation for a side business, focusing on the AI tool ‘Relume’.

Basic Knowledge: What is an LP and Why is LP Creation in Demand?

Definition and Purpose of an LP (Landing Page)

An LP (Landing Page) is the first web page a user reaches after clicking on an advertisement or search result. Unlike general websites that provide a wealth of information and encourage various actions, an LP is optimized for achieving a specific objective, such as product purchase, information request, inquiry, or membership registration. Therefore, strategic design that eliminates unnecessary information, captures user interest, and guides them towards the final conversion is crucial.

Background for the Demand for LP Creation

In today’s business landscape, online customer acquisition and sales promotion are extremely important. Especially as digital marketing becomes more widespread and advertising costs soar, businesses are seeking cost-effective customer acquisition methods. LPs serve as powerful tools to maximize the impact of ad traffic and increase conversion rates, making them indispensable for many companies. Consequently, the demand for professionals skilled in creating effective LPs is on the rise.

What is the AI Tool ‘Relume’? Revolutionizing LP Creation

Overview and Features of Relume

‘Relume’ is an innovative tool that leverages AI to streamline the design and coding of websites and LPs. Its standout feature is the AI’s ability to automatically convert designs created in design tools like Figma into HTML/CSS code, providing a powerful asset for users without coding knowledge. Furthermore, by simply inputting prompts (instructions), the AI can generate LP structure proposals and design concepts, supporting the entire production process from the ideation stage.

Key Features of Relume and Their Application to LP Creation

AI-Powered Design Generation: Based on prompts, the AI automatically generates LP wireframes and design mockups, significantly speeding up design ideation and initial structural planning.
Code Generation from Figma Designs: By simply importing Figma design data into Relume, the AI automatically generates clean HTML/CSS code. This eliminates the need for coding that accurately reflects the design intent.
Component-Based Design: Managing and utilizing reusable UI components enables efficient LP production.
SEO Optimization Support: The generated code is structured with SEO in mind, allowing for the creation of LPs with basic SEO measures in place.

By utilizing these features, even users without coding knowledge can create professional-level LPs through a workflow of providing design instructions, performing simple design work in Figma, and generating code with AI.

Concrete Steps to Create LPs Without Coding Knowledge

Step 1: Clarify the LP’s Objective and Target Audience

Before starting LP creation, the most critical step is to clearly define ‘who’ you want to reach, ‘what’ you want to convey, and ‘how’ you want them to act. Even when taking on client requests, it’s essential to conduct thorough interviews to specifically define the LP’s objective (e.g., increase product purchase rate by 10%, acquire 50 inquiries per month) and target audience (age, gender, occupation, interests, etc.). This forms the foundation of the entire LP’s design philosophy.

Step 2: Create a Structural Plan (Wireframe)

Once the objective and target audience are clear, the next step is to create an LP structure plan. This acts as a blueprint, outlining the placement of information in each section. Essential elements for conversion, such as header, headline, service introduction, benefits, testimonials, pricing plans, and Call to Action (CTA) buttons, should be arranged in a logical order. At this stage, you can create rough sketches on paper, use simple drawing tools, or leverage Relume’s AI by inputting prompts to generate structural ideas.

Step 3: Utilize Design Tools (Figma, etc.)

With the structural plan in place, proceed to create the detailed design using design tools. For beginners, ‘Figma’ is highly recommended due to its intuitive interface. On Figma, based on the wireframe, decide on the color scheme, fonts, images, and button designs. It’s important to consider the design aesthetic that aligns with the LP’s objective and target audience. Relume’s AI can also be used to generate design direction suggestions.

Step 4: Code Generation and Adjustment with Relume

Once the design is complete in Figma, import the design data into Relume. Relume’s AI will analyze the Figma design and automatically generate HTML/CSS code. While the generated code is often usable as is, minor layout adjustments and responsive design (optimizing display for smartphones and tablets) may be necessary. Fine-tuning can be done using Relume’s editing features or, if needed, with basic HTML/CSS knowledge (abundant learning resources are available). However, thanks to Relume’s powerful AI capabilities, manual coding is typically minimized.

Step 5: Content Optimization and Publishing

After the design and coding are complete, optimize the text (copy) on the LP. The headline should capture user attention, the body copy should clearly communicate the service’s appeal, and the CTA should encourage action, using words that resonate with the target audience. Insert images and videos as needed to finalize the appearance. Finally, upload the LP to a web server and publish it. Alternatively, you can use Content Management Systems (CMS) like WordPress or specialized LP creation platforms (discussed later).

How to Acquire Web Production Projects: LP Creation as a Side Hustro

Utilizing Crowdsourcing Sites

One of the most accessible ways to acquire LP creation projects for a side hustle is by using crowdsourcing platforms. Sites like ‘Upwork’, ‘Fiverr’, ‘Guru’, and others frequently list LP creation requests. To start, it’s advisable to take on lower-priced projects to build your portfolio and reputation. A strong portfolio showcasing your past work is key to securing higher-paying projects.

Creating and Promoting Your Portfolio

A high-quality portfolio is indispensable for demonstrating your LP creation skills. Include samples of LPs you’ve created yourself and those you’ve produced for clients (with their permission). It’s crucial to describe the LP’s objective, target audience, how you addressed challenges, and the results achieved (design innovations, contribution to conversion rates, etc.). Highlighting your ability to create high-quality LPs quickly using AI tools like Relume is also beneficial.

Information Dissemination via SNS and Blogs

Disseminating information and showcasing your production results related to LP creation on social media platforms like Twitter, Instagram, and Facebook, as well as your own blog, is an effective way to attract projects. By sharing know-how on LP creation, examples of AI tool utilization, and design trends, you can showcase your expertise and increase opportunities to be noticed by potential clients. Companies or individuals interested may directly approach you for collaborations.

Recommended Tools Other Than ‘Relume’ and Integration

Beyond Relume, numerous other tools can streamline LP creation. For design, consider ‘Adobe XD’ or ‘Canva’. For no-code development, ‘Webflow’ and ‘STUDIO’ are excellent options. Combining these tools allows for more flexible and sophisticated LP creation.

Webflow: Offers extensive customization and allows for the creation of highly designed LPs using a no-code approach. It can also integrate with Relume.
STUDIO: Features a user-friendly Japanese interface and high design flexibility, making it a popular no-code tool.
Canva: Intuitive for design beginners with a vast library of templates, suitable for simple LPs and banner creation.

Mastering these tools and integrating them with Relume will enable you to meet diverse client needs and broaden your range of proposals.

Benefits and Drawbacks of Using AI in LP Creation

Benefits

Increased Production Speed: AI assists in design and code generation, drastically reducing the time required compared to traditional methods.
Cost Reduction: Eliminates the need to hire dedicated coders, lowering labor costs.
No Specialized Knowledge Required: High-quality LPs can be created by following AI tool instructions, even without coding expertise.
Assistance in Idea Generation: AI presents diverse design and structural concepts, stimulating creativity and facilitating the generation of new ideas.
Improved Operational Efficiency: AI support allows for rapid responses to modification requests, such as those needed for A/B testing and other operational improvements.

Drawbacks

Limitations of AI: AI is a tool, and it has limitations in fully understanding human intent or reflecting complex nuances. Final adjustments and decisions still require human judgment.
Tool Proficiency: Mastering AI tools requires a certain level of learning and practice. Understanding the tool’s characteristics and utilizing it effectively is essential.
Challenge of Originality: Designs generated by AI, based on its training data, can sometimes appear uniform. Creativity is needed for unique branding or strong individual expression.
Risk of Over-reliance: Excessive reliance on AI tools may hinder the development of fundamental skills.
Keeping Up with Latest Technology: AI technology is rapidly evolving, requiring continuous effort to stay updated and update tools accordingly.

Case Study: Successful LP Creation Projects Using AI Tools

Here is a hypothetical case study of successful LP creation projects utilizing AI tools.

Example: LP for Online Sales Promotion for a Local Bakery

Client: A popular local bakery looking to enhance online sales due to decreased foot traffic caused by the COVID-19 pandemic.

Challenge: The client lacked web development knowledge and was unsure how to effectively promote online sales. The budget for LP creation was limited.

Proposal: To create an LP with high quality, low cost, and short turnaround time by utilizing AI tools like ‘Relume’ (for coding knowledge-free operation) and ‘Figma’ (for design).

Production Process:

Interview: Clarified the bakery’s strengths (commitment to ingredients, handmade quality, local focus), target audience (local residents, bread enthusiasts), and the LP’s objective (increase in online orders).
Structure Plan Creation: Used AI prompts in Relume to generate a structure including ‘Bakery’s Commitment,’ ‘Popular Product Introduction,’ ‘Online Ordering Method,’ ‘Customer Testimonials,’ and ‘Store Information,’ followed by adjustments.
Design Creation: Created a design in Figma that conveyed a warm, handmade feel, effectively incorporating images of bread.
Code Generation: Imported the Figma design into Relume, and the AI generated HTML/CSS code, automatically handling responsive design.
Content Adjustment: Added compelling headlines and product descriptions to showcase the bread’s appeal. Placed the order button (CTA) prominently.
Publishing: Published the LP using a WordPress plugin.

Result: By utilizing AI tools, the production period, normally several weeks, was shortened to under one week. A high-quality LP was completed within the client’s budget. Following the LP’s launch, online orders increased by 20%, contributing to the client’s sales growth. This earned the client’s trust, leading to ongoing requests for website improvement services.

Precautions and Future Prospects for Side Hustles Leveraging LP Creation Skills

Precautions

Ensuring Quality: While AI tools are convenient, the generated designs and code may not always be optimal. The final quality depends on the creator’s judgment and discernment.
Communication Skills: Smooth communication with clients is essential for project success. The ability to accurately understand requests and report progress is required.
Willingness to Learn: AI technology and web production trends are constantly changing. A desire to continuously learn new tools and techniques is crucial.
Copyright and Terms of Use: Pay close attention to the copyrights of AI-generated content and any materials used, as well as the terms of use for the tools themselves.

Future Prospects

The advancement of AI technology is fundamentally reshaping the field of web production. Environments that allow for LP creation without coding knowledge will continue to develop, enabling more people to engage in web production. AI is not replacing creators but rather augmenting their capabilities, allowing them to focus more on creative and value-added tasks. LP creation skills are expected to remain a vital skill in digital marketing, with demand continuing to grow.

Frequently Asked Questions (FAQ)

Q1: Is coding knowledge truly unnecessary?

A1: With AI tools like Relume, basic LP creation requires very little coding knowledge. Proficiency in providing instructions and making minor adjustments in design tools is generally sufficient. However, for more advanced customization or complex feature implementation, some HTML/CSS knowledge can be advantageous. It’s best to start with AI tools and gradually learn as needed.

Q2: Is Relume free?

A2: Relume offers both free and paid plans. While the free plan allows access to basic features, a paid subscription is necessary for more extensive functionality and advanced generation capabilities. If you plan to seriously pursue this as a side hustle, consider subscribing to a paid plan.

Q3: What is the typical price range for LP creation projects?

A3: The price for LP creation varies significantly depending on the LP’s scope, complexity, required design quality, and the creator’s skills and track record. Projects on crowdsourcing platforms can range from tens to hundreds of dollars. Building a solid portfolio and gaining experience will enable you to secure higher-paying projects.

Q4: Are there copyright issues with AI-generated designs?

A4: The legal framework surrounding the copyright of AI-generated designs is still evolving. Generally, it is recommended to use them within the scope permitted by the AI tool’s terms of use for commercial purposes. Always check the terms of use for reliable tools like Relume.

Q5: Are there other side hustle opportunities in web production using AI tools besides LP creation?

A5: Yes, AI tools can be utilized in various other web production side hustles beyond LP creation. This includes generating website design concepts, creating outlines for blog posts, assisting with simple website coding, and designing banner ads. AI is lowering the barrier to entry for side hustles in areas that previously required specialized knowledge.

Conclusion: Pioneering the Future of Web Production with AI

The evolution of AI tools, particularly the advent of solutions like ‘Relume,’ is revolutionizing the field of web production, especially LP creation. The barrier of lacking coding knowledge is now a thing of the past, ushering in an era where anyone can bring creative ideas to life and contribute to business growth. By following the steps outlined in this article and actively seeking projects through crowdsourcing platforms, it is entirely possible to establish a stable income as a side hustle.

AI serves as a powerful assistant, but ultimate creativity, strategic thinking, and client communication remain human responsibilities. By intelligently leveraging AI and combining it with your own skills, you can achieve unprecedented speed and quality in web production projects, forging new career paths. The side hustle of web production and LP creation holds limitless potential, depending on your skills and passion.

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